Golf Pride‘s all-new CPX grip, which is on sale now in UK pro shops and high street golf retailers, is the softest grip the company has ever produced.

Standing for ‘Comfort Performance Extreme’, the CPX grip is constructed from a very soft and responsive rubber compound that moulds to the golfer’s hand to offer superior feel.

Grip is further enhanced with the introduction of a new raised EXO diamond-quilted pattern, inspired by the grips on BMX bikes, which maximises contact with the hands to offers an improved connection between club and hands. In addition, an innovative Control Core in the grip’s end-cap complements the soft rubber compound to provide maximum softness and maximum control.

“The connection between the hands and mind is critical in the game of golf,” said Jamie Ledford, President of Golf Pride. “We’re so excited about CPX because the new design and ultra-soft rubber compound we’ve developed take this connection to the next level. Anyone who tries the CPX will immediately feel the difference.”

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